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Illustrations to promote vegetarian meals
Voedingscentrum provides scientifically sound information about healthy, sustainable and safe food to the Dutch people. They wanted to advocate vegetarian eating once or twice a week with the #erismeerdanvlees campaign. To support this, they wanted shirts that influencers had to wear in their social media posts. I created various illustrations about vegetarian foods for them.
These illustrations have been done in illustrator and then printed on shirts.
An illustration of a bean that really happy
An illustration of an egg as a piece of beef
Various Dutch influencers did a post on social media or wore the t-shirt on TV. Below are some examples.
Influencer Vjeze Fur with the "Never bean so happy" shirt on
Presenter Sahil Amar Aïssa with the "Never bean so happy" shirt on
Presentor Tim Hofman with the beef egg shirt on
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